6,327,525. That is the number of people in the United States’ that visited NationalGeographic.com from March 16, 2012 to April 14, 2012, according to Quantcast’s report. 11,228,300 people visited from around the world. Some other significant numbers from Quantcast reveal that: 8,978,878 visits from the U.S. occurred from March 16, 2012 to April 14, 2012, while 16,086,362 visits occurred globally, and 35,862,560 page views originated from the U.S., while 63,865,968 page views originated around the world.
How do these numbers compare? According to Quantcast’s rankings for the top one million U.S. sites that use the Quantcast asynchronous tag, NationalGeographic.com is number 191. Rather impressive. It beat nfl.com, ranked at number 210, and Pinterest, ranked at number 223.
Some audience demographic statistics are rather even for NationalGeographic.com. For example, Quantcast reports that 50 percent of site visitors are male and 50 percent are female.
Eighteen percent of visitors are 18 to 24-years-old, another 18 percent are 25 to 34-years-old and 20 percent are 35 to 44-years-old.
Distinctions do exist in other audience demographics. Look at the annual income level of site visitors. Fifty two percent of visitors have an annual income of $0 to 50,000 while only eight percent of visitors have an annual income of more than $150,000, according to Quantcast.
The ethnicity of visitors differs significantly. Eighty percent of visitors are Caucasian while only four percent are Asian, six percent African American and 8 percent Hispanic, according to Quantcast.
The section of NationalGeographic.com that receives the most visitors is the Daily News section. According to Alexa’s report, 28.98 percent of visitors go to the Daily News section, while only 0.20 percent of visitors go to National Geographic Traveler magazine’s section, which is the same percentage of visitors that go to the Press Room section
Nationalgeographic.com has a three-month global Alexa traffic rank of 876 and the site is highly ranked in the nation’s capital at number 365, according to the summary of NationalGeographic.com site statistics from Alexa. Another interesting Alexa statistic states that roughly 59 percent of visits to the site are bounces, which means that only one page view occurs.
Overall, based on Quantcast and Alexa statistics, I would say NationalGeographic.com is fairly successful in the amount of traffic it generates. It would be interesting to study why the super majority of traffic comes from Caucasians.
Sydney Brianne Carter 